I've had a fun time with this enterprise this year. The site had finally established itself as the go-to site for information on T*R*U*N*K or T*R*E*A*T. It's worked it's way up to #1 ranked on Google if you search for the aforementioned term. My favorite part is tracking the stats to see who's linking to the site and what they're saying. Our record for hits was 2595 in one day. The site was averaging over 2000 hits every day during the week leading up to Halloween. Fun stuff!