When we go to the beach Uncle B and M like to go by Village Grocery and shop for "exotic" beers to try. This is this year's selection. The first is a Monty Python themed beer. The second is Dead Guy Ale, in a half gallon jug. I think the Holy Ale was deemed harmless enough. The Dead Guy Ale was not such a big hit.
"Tempered over burning witches."
I guess the appeal is all in the packaging. It worked on us!